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Know-it | |
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Knowing what people are interested in provides an inexhaustible source of information when working with and for brands. The way in which consumers make decisions and obtain information about themes they find relevant can be explained by means of future trends.
After studying the long-term trend predictions, we are able to place the four most important trends on the Insights Discovery wheel. From there we can explain them in more detail. Our information was acquired from trend seminars by the following trend watchers: Christine Boland, Li Edelkort, Hilde Roothart, David Shah and Alex Speelman.
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